21 Mar SXSW Panel: Alternative Film Events
Posted at 15:51h
in
Festivals
by Brighid Greene
Alternative Film Events:
Site Specific and Beyond
Moderator:
Mike Plante: Film Programmer/Distributor,
Sundance/
Cinemad
Panelists:
Mary Magsamen: Curator,
Aurora Picture Show
Delicia Harvey: Exec Director,
Aurora Picture Show
Mark Elijah Rosenberg: Founder & Artistic Director,
Rooftop Films
Henri Mazza: Chief Creative Officer,
Alamo Drafthouse Cinema
Robosaurus at the Alamo Drafthouse
When thinking about
CREATIVLY:
- Find interesting venues, come up with a project that will look cool there
- Revitalizing space, neighborhood outreach
- Movie to see with a crowd, how do we attract people to the theater
- How can I do an event that gives me the excuse to: “Become friends with Robosaurus!”
When thinking about
MARKETING:
- Not all about buying ads, try to strike advertising trades
- Google any possible blogger to have them write about the event
When thinking about choosing a
FILM:
- Long time relationship- is it a good film, can we make an event out of it?
- Promote film afterwards, page on website
- Distributors may fund a component of the event, like fly someone in
- Have event coincide with theatrical release and do tie ins- like bring your ticket from the theater to the event and get a free beer
When thinking about
FUNDING:
- Pitch proposal to sponsor
- Prove to sponsor you have an audience and that they might buy your product
- $10 ticket and with drinks and snacks, food and alcohol are quite important
- Donation jar
Alternative career possible out of an alternative film event?
Yes:
Professional Meteorologist
Outdoor screenings means predicting the weather and calling rain dates.
We experienced this last summer with our Dancing in Public event at Solar 1.
Had to call a rain date but the show did go on!
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